Privacy policy
Last updated November 2026
What we collect
When you contact us, apply, book a call or sign up for the toolkit we collect your name, email address, phone number (applications and call bookings only) and anything you choose to tell us. We also collect basic usage data when you visit our site.
Applications
When you apply we collect your application answers: business details, enquiry and ad-spend ranges, your contact details and your IP address, which we use to stop spam. We use them only to assess your application and reply to you. To help write our first reply, the text of your application (your business name and answers, not your name, email address, phone number or website) is sent to Anthropic's AI. We keep application details for up to 24 months, then delete them.
Over and Above fit check
When you complete the Over and Above fit check we collect your answers, which you pick from lists (why now, the problem, what you have tried and what happened, and what you want in 12 months), anything you add in the optional box, your shop address, platform, yearly turnover band, monthly ad-spend band, sales trend, and your contact details (name and email address), plus your IP address, which we use to stop spam. We use them to assess whether the programme suits you, to alert our team, and to reply to you, including an acknowledgement email. We keep fit-check answers for up to 24 months, then delete them.
Toolkit sign-ups
When you sign up for the No Lost Enquiry Toolkit we collect your first name, email address and website or Facebook page. If you choose to tell us, we also collect two rough ranges: your monthly ad spend and your yearly turnover. We use them to email you your link to the toolkit, to send you a few short emails on using it and on the programme, to understand which businesses it helps, and to reply if you get in touch. You can unsubscribe from those emails at any time using the link in each one. We also store your IP address with your sign-up, to stop spam. We keep toolkit sign-up details for up to 24 months, then delete them. A cookie on your device keeps the toolkit open for you for up to a year, so you do not have to sign up again.
Booking a call
When you book a call we collect your name, business name, email address, phone number, IP address and anything you tell us, and use them to arrange and hold the call. We keep booking details for up to 24 months, then delete them.
Pages we make for businesses
For some businesses we make a private page from their public advertising data, such as the figures in Facebook's ad library. The page is not listed anywhere and holds no personal data. We remove it the same day if the business asks: email studio@pivot20x.com. We record whether a page has been opened, without cookies and without storing an IP address. If someone on that page asks us to mystery shop their firm, we collect their name and email address and their IP address, which we use to stop spam, and use them only to do the check and reply. We keep those details for up to 24 months, then delete them.
How we use it
We use your information to respond to your enquiry, run the programme, and improve the service. We do not use it for unrelated marketing without your consent.
Cookies and analytics
Your cookie choice is stored in your browser. Analytics and ad measurement are opt-in only. Only if you accept, we use Vercel Web Analytics (page views, no cookies) and Microsoft Clarity, which records how pages are scrolled and clicked as heatmaps and visit replays so we can see where the site is unclear. Clarity hides anything you type into forms, sets its own cookies (such as _clck and _clsk) and is run by Microsoft under its privacy statement. Declining changes nothing about how the site works. You can change your choice at any time with Cookie settings at the bottom of every page.
Meta pixel and Conversions API
Only if you accept, we also use the Meta pixel and Meta's Conversions API to measure and improve our ads. The pixel tells Meta which pages you view on this site and sets Meta's own cookies (such as _fbp). If you then send an application, sign up for the toolkit, or complete the Over and Above fit check and it shows a fit, we tell Meta that an enquiry or toolkit sign-up happened, from your browser and from our server, with a hashed copy of your email address (a one-way code, so the address itself is not sent), your IP address and your browser type, so Meta can match it to an ad you saw. We never send Meta your answers, your name or your phone number. We have switched off Meta's advanced matching, so the pixel does not read what you type into our forms. If you decline, none of this is loaded or sent. Meta handles this data under its own privacy policy. You can change your mind at any time with Cookie settings at the bottom of every page.
Sharing
We do not sell your personal data. We may share it with trusted suppliers who help us run the programme, bound by appropriate confidentiality obligations: Supabase (database), Postmark (email), Vercel (hosting) and Anthropic (AI that helps write our first reply to an application). Only if you accept cookies, Microsoft (Clarity) and Meta (ad measurement) receive the data described above.
Your rights
You may request access to, correction of, or deletion of your personal data at any time. To exercise any of these rights, please contact us by email.
Contact
For privacy questions or data requests, email us at studio@pivot20x.com. We aim to respond within five working days.