For businesses turning over £500k+ that spend thousands a month on ads to get enquiries
We find the ads that work and cut the rest, then keep every enquiry warm until your team is free. Work starts in week one, and we do it all for you.
One UK business, two weeks in: 2–3× the enquiries on about 60% less ad spend.
Alex O'Neill
Twenty years running a business that lived on its enquiries.
Cost per enquiry £17 → £9
An illustration of the figures above, not to scale.
Put in your own numbers. A rough guess is fine.
About £10,833 a month walking away
Waiting another week costs about £2,500.
Worked out on your screen. Nothing you type here is stored or sent.
I spent twenty years running a business that lived on its enquiries. What kept me up was paying for ads without knowing which ones brought the work, and knowing some of those leads would sit unanswered all weekend.
So I built a way to fix both and tested it on my own business first. Now I run it for a few other businesses.
Alex O'NeillFounder, PivotThe programme
We find the ads that bring you customers and cut the rest. A new test every two weeks. Your numbers every Monday.
When enquiries come in after hours, we keep them warm until your team is back. Then every quote gets followed up until it's a yes or a no.
Your ad budget stays in your own account. You keep paying Meta and Google directly, and we never take a cut.
Work starts in week one · a 90-day first term to test and learn, then month to month
Most businesses judge their ads on likes.We judge them on the enquiries and paying customers they bring in.
Looks great. Brought nothing.
Looks ordinary. Paid for itself.
Example figures.
One month of ads for a gym, ranked by won clients
First month freeVideoBudget doubled4814£6Budget doubledMore than a gymVideoKept running359£8Kept running
Monthly priceVideoNew version215£11New version
Made-up figures, to show how we rank ads. The ad with the most likes brought no work.
Seen→Kept warm→Won
48 enquiries14 won, £6 each35 enquiries9 won, £8 each21 enquiries5 won, £11 eachYour ads and search are judged on enquiries and won clients.
Enquiries that land after hours get a quick reply, so they stay warm until your team can pick them up.
£4,850
Every quote is followed up until it's a yes or a no.
Example figures, to show how it works.
Thursday
21:04
The enquiry lands at 9pm. Everyone's gone home.
By the time someone replies the next morning, they've gone with whoever answered first.
The quote gets sent. Nobody follows it up, and nobody can say which ad brought the work.
Better ads only pay if the enquiries they bring get answered and the quotes get chased. We do all three.
Weekly results report
First thing every Monday, one page lands in your inbox. What you spent on ads, how many enquiries came in, how fast they were answered, which quotes were chased, and how many became paying customers.
| Week starting | 5Oct | 12Oct | 19Oct | 26Oct |
|---|---|---|---|---|
| Ad spend | £420 | £410 | £395 | £380 |
| Enquiries | 31 | 38 | 35 | 42 |
| Answered within the hour | 29 | 37 | 35 | 41 |
| Quotes sent | 18 | 22 | 21 | 26 |
| Quotes chased | 18 | 22 | 21 | 26 |
| Paying customers | 5 | 7 | 6 | 8 |
| Cost per paying customer | £84 | £59 | £66 | £48 |
Made-up figures, to show what lands in your inbox every Monday.
44 went cold, no reply in time
17 went cold, quote never chased
We trace your last 90 days, from ad to enquiry to quote to yes.
Replies, instant answers or prices, booked calls and quote chasing are switched on.
A new test every two weeks, judged on enquiries and won clients.
Your numbers, every Monday.
Example figures, to show how it works.
Work starts in week one. The first 90 days are for testing, learning and finding what works for your business. After that, it's month to month.
You don’t need a bigger budget to start. Your ads stay in your own accounts and you pay Meta and Google directly, as you do now. Our fee is separate, and we never take a cut of your ad spend.
Every late enquiry kept warm and every quote followed up. That's the part we control, so that's the part we guarantee.
£1,950 a month · 90-day first term, then month to month
Free
Two free checks show which ads bring customers, and what happens to the enquiries they send you.
Get the two free checksThree ticks? This was built for you.
Yes. We can work alongside them, or we run your ads for you. Either way, every ad is judged on enquiries and paying customers, and the numbers come to you every Monday.
You don't need a bigger budget to start. Your ads stay in your own accounts, you pay Meta and Google directly, and we never take a cut. If an ad is winning we may suggest putting more behind it, but that's always your decision.
Work starts in week one. By day 14 you can see where warm leads went cold, and by about day 45 the enquiry cover is switched on. The first 90 days are for testing, learning and finding what works for your business. After that, it's month to month.
One call a week. We do the work, and your team picks up warm enquiries when they are free.
No. We support them. Enquiries that land after hours get a quick reply, a price or a call booked with your team, so your people pick them up while they are still warm.
No. Once you're a client, we won't run ads for your direct competitors. So if one of them joins first, we can't take you on.
£1,950 a month. Your ad budget is separate and stays in your own accounts. We never take a cut. The first term is 90 days, then it's month to month. Work starts in week one.
I read every application myself, mystery-shop your business, then send you what I found and a time to talk it through.
We won't run ads for your direct competitors, so if one joins first, we can't take you on.
Not ready? Check it yourself for free